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MY 2 MOST FAVORITE GAMES THAT STAND OUT IN THE F2P MARKET (GAME 2)

This post is the continuation of a previous post, where I spoke about my 1st favorite game that stands out in the F2P market. That was no other than  Supercell’s Clash Royale.

In this post I will be detailing out why Candy Crush Saga still stands among the other successful F2P games available in the present time.

CANDY CRUSH SAGA

INTRO
  • Candy Crush Saga is a Free2Play mobile match 3 puzzle game by King.
  •  The core gameplay is swapping two adjacent identical tiles to make a row or column of at least 3 matching tiles.  Upon matching the board is cleared and player scores points for the matches.

WHY CANDY CRUSH SAGA STANDS OUT

CORE EXPERIENCE

Candy Crush Saga’s game design is wrapped around it’s monetization and social game systems. These systems are very strongly integrated in to the games core experience.

APPROACHABLE THEME

Candy Crush Saga’s theme is visually appealing, with bright colors, cute characters which makes it easier to target a larger group of audience.

 

 

 

 

 

 

 

 

MONETIZATION

Candy Crush Saga’s game design heavily focuses on monetization, yet maintains a proper balance between fun gameplay and monetary conversion.
Candy Crush Saga’s Monetization Key points:

  • Life System
    • Candy Crush Saga has heavily monetized by integrating the Life System as a part of its gameplay. Players can send request to their friends, when out of lives, to get lives or pay .99 cents to buy lives.
    • Life system also works in keeping the game fresh by limiting the gameplay sessions, thus pacing the progression.

 

 

 

 

  • Checkpoints
    • Checkpoints help in slowing down the player progression by giving them a goal.
    • Players can overcome these checkpoints by either paying, requesting tickets from friends or by simply going through the grind.
  • Monetizing on Power-Ups/Boosters
    •  Power-Ups are used to simplify the gameplay. Power-Ups are incorporated in the core gameplay in various form:They can be obtained as level up reward or by purchasing them through in app purchase.
      • They can be used on the pre-game screen before starting a level, for example Color Bomb booster, will start the level with color bombs on randomly placed on the game board and can also be activated during gameplay.
    • Charms in Candy Crush are permanent upgrades, available through in-app purchases only. Charms were later discontinued in the game drives.
  • Smart UI Design The games smart UI design also drives conversion. The example below is a typical example of the smart UI design. The play on button changes to “Green”, from “Pink”, which entices the players to press the button subconsciously.

SHORT GAMEPLAY SESSIONS

Candy Crush Saga levels are short, ranging from 30 seconds to 3 minutes. Its bite sized gameplay makes it easy to engage players with limited time window.

SOCIAL MAP


Candy Crush Saga features a social map, which plays a very important role in driving the social factor of the game.
The map provides the players a sense of progress and their status in the game.
Social integration into the map also drives competition among the players, as player can see their friends progress in the game.

 

 

DIFFICULTY PACING

Candy Crush Saga delivers its core experience through pacing the games progression appropriately. Often difficult levels are followed by an array of simple levels, to provide the players a sense of accomplishment. This high and low in difficulty further drives engagement and retention.

STEADY PROGRESSION

In Candy Crush Saga, there is always some challenge to complete and goals to accomplish. The players never run out of things to do in the game and constantly progresses further. This constant progression further drives retention.
Following are some goals

  •  Complete a level
  •  Get 3 stars in a level
  •  Complete a chapter
  •  Unlock new chapters
  •  Get 3 stars in all levels in all chapters
  •  Beat friends scores
DAILY LOGIN BONUS AND BONUS BOOSTER WHEEL

To drive user retention, Candy Crush Saga provides daily players with daily login bonus and a bonus wheel spin. This helps in user retention as the daily login rewards get better with consecutive logins.

 

 

 

 

 

 

CONCLUSION

To conclude Candy Crush Saga is one of the most successful F2P that is heavily monetization driven in every aspect of its core experience, while the game can be completely enjoyed without spending any money.

Published in F2P Mobile Games

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